Bringing the fun to jewelry making.
Jewel School is a division of the brand, Jewelry Television. It promotes jewelry making on broadcast channels, social media, and online platforms. During the recent rebrand, it was important to bring a fun and playful approach to all assets.
Services Provided:
Digital Marketing
Social Media Design
Branding
The Approach
After the new branding had been finalized, it was time to translate it onto emails and social media posts. Working with seasonal photography and site images, I was able to create a scrapbook look and feel that leans into the craftiness that the brand embodies.
Credits
CREATIVE DIRECTION: Nancy Wilson
ART DIRECTION: Kathryn Kelner
PHOTOGRAPHY: Claudia Campbell & Jacob Hicks
Work was produced while employed at (and copyrighted by) Jewelry Television.