Going technicolor for year five
Year five of the annual sustainable runway show brings its most vibrant theme yet: Technicolor. Drawing focus to the environmental impacts of artificial intelligence and the anti human nature of its design, Fleurish stands determined. Built over the last several years, Fleurish showcases the power of creativity and community.
Services Provided:
Social Media Design
Digital Marketing
Print Design
Visual Identity
The main assets of this branding project were provided and I helped create informative posts for social media, signage, and creative assets to share with the community. It was important to maintain the updated guidelines, while also having fun and bringing a new look and feel to the event.
The System
Once the visual identity was finalized, we began building out brand collateral. Social media would be our main form of communication, so we worked on creating engaging posts to interact with our followers. We also wanted our day of product to be informative, but flow within the event space.
Credits
CREATIVE DIRECTION: Ben Prager and Nancy Wilson
ART DIRECTION: Kathryn Kelner
PHOTOGRAPHY: Taryn Ferro and Katie Overton